About Us

JPMA Cares creates better outcomes by:

• serving as one unified source to educate parents and caregivers about infant and toddler safety.
• donating critically needed baby products to families in underserved communities.
• coordinating volunteer efforts for JPMA member companies and partners.
• awarding grants to organizations making a big impact in their communities.

As the charitable arm of JPMA since 2021, JPMA Cares combines the collective strength of the baby and children’s products industry with credible, established safety organizations to make the greatest impact. We also seek to collaborate with organizations to ensure parents and caregivers have consistent, easy to understand information about product safety and practices that will help keep their children safe from preventable injuries and deaths.

JPMA Cares is closing the gap by amplifying critically important safety messages to reach the parents and caregivers who most need this education, while aspiring to be the central repository for industry data to further reduce preventable injuries and deaths.

JPMA Cares works across the industry to deliver a unified message for parents on the most important safety topics. Every day, more than nine babies in the United States tragically die from sleep-related deaths and underserved communities are disproportionally impacted.

Why should you support JPMA Cares?

JPMA Cares is committed to the long-term success of babies and young children. Your gift will ensure that parents, caregivers, and their children, receive the essential resources and support they need to have a lasting impact on their futures. Learn more about the impact you can make today.

Your time, donations and talents will make a big difference in reducing preventable injuries and deaths in babies across the U.S.

FAQ's

Why shouldn't I just give directly to those organizations?

• JPMA Cares acts as a key amplifier for organizations also working to reduce preventable injuries and deaths. Together, we can have a greater impact and can reach a larger audience of parents and caregivers.

What makes JPMA Cares the authority?

• JPMA Cares is uniquely positioned to bring the industry together, including manufacturers, NGOs, government organizations, parent groups and others to support families in need.

What is the education focus this year?

• In 2024, the organization is focused on safe sleep education and messaging through events in key markets.